What is... CPC?
CPC can stand for two things; Cost Per Click (also known as Pay Per Click) or Cost Per Call, a new way advertising online. Here we will discuss Cost Per Call as new way to attract customers without needing to use a website. For more information on Cost Per Click please read our pay per click services page.
CPC: Cost Per Call
One of the biggest problems with traditional online advertising, such as Pay Per Click, is that businesses require a website to allow people to contact them. Not only that a bad website can have a negative impact and turn people away, resulting in a waste of online advertising budget.
Cost Per Call works by allowing ANYONE to attract new businesses using a traditional medium... phone calls! Users search for their product or services in the usual way by typing keywords into search engines. This time, instead of clicking on adverts and going to websites, searchers are presented with a page of information about the company and a phone number to call. When the searcher calls the number, it is logged by the phone and search engine provider and is connected to the company.
A simple, but very effective, concept which can work for any business.
How your business can benefit from Cost Per Call advertising
The benefits of cost per call marketing are numerous;
- Improve your sales
Sometimes web users are not happy dealing with businesses over the Internet and would rather contact them directly using a phone. This increases the chance of making a sale as product offerings and questions can be answered directly. - Increase advertising effectiveness
In traditional online advertising, tracking phone calls as a result of your online advertising has been notoriously difficult. If someone clicks on your Google advert, for example, someone may be interested in your product but call you either directly, or weeks, possibly months later, which makes tracking enquiries difficult. With cost per click, this problem is removed. - Reduce marketing fraud
Pay per click (or cost per click) marketing has been prone to click fraud over the last few years and this was even highlighted when Google floated on the stock exchange. With cost per call, the chances of fraud are significantly lower as searchers have to pick up the phone to make the connection with the advertiser. This process is significantly harder to automate and means that your budget should be protected.
Cost per call (also called Pay Per Call) has only just started on the main search engines and directories so advertising using this method is difficult as the technology is still in it's infancy although it has been in use in the USA since early 2005. However, the benefits are there for all to see, so expect cost per call advertising to be the biggest growth areas in online marketing during 2006.
Who to contact
As discussed, cost per call is still very new, although the concept is easy to relate to. Many of the big search engines and directories, such as Google, Findwhat.com, Yahoo, AOL and Thompson will start rolling out Cost Per Call (CPC) advertising throughout 2006 so check back to our website regularly to find out the last CPC news.
Read about Cost Per Call advertising
Cost Per Call is coming to the UK! Get ahead of the competition by reading some of these websites;
