Keyword research
Keyword research is the analysis of the keywords used by your customers when trying to find your website. It is necessary as you need to know which words your customers would use when trying to find your site so that you can target to them; failure to do so would mean that searchers would find your website through chance rather than design.
We use the most widely used keyword discovery tools and techniques to make sure we cover every keyword and phrase possible.
Why is keyword research necessary?
When thinking about designing or investing in your website, the first thing you should do is carry out keyword research. Why? Quite simply, the results of the research found at the initial stage should allow you to maximise your online advertising budget.
A small investment at the beginning of the project could save thousands of pounds in the long run.
As an example, if you were thinking about selling mobile phones online, you might think that it would be worth promoting your website under the phrases ‘mobile phone’ or ‘cheap mobile phone’ to get searchers into your website. However, initial keyword research could suggest that this is too competitive or expensive and that you would be better advertising for ‘orange contract mobile phones’ or ‘orange mobile phone deals’ as they are less competitive and cheaper to advertise under.
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Don't waste your time!
In our experience, most companies neglect to carry out keyword research when designing their website. This means they waste hundreds of hours and potentially thousands of pounds selecting the wrong keyword and key phrases. Why not let us do the hard work for you so that you can maximise your profits. Call us on 0845 260 2343 to speak to one of our experts.
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There are a number of ways to understand what keywords are used by your audience and as more is known about the web more tools become available to us to research keywords. These include;
These tools help you understand what keywords are being used regularly and can help you understand more about your audience. We recommend that keyword research is carried out by a professional as they will be able to develop a refined list of keywords to target and recommend the best search engine promotion strategy for you.
What next?
We’d hope that your website design company has talked to you about this already. However, if you haven't chosen one, your current web designer hasn't mentioned this or if you’re just feeling baffled by the talk of keywords, key phrases, keyword density and search engine optimisation, contact us or call us on 0845 260 2343 and we’ll talk it through with you step by step.
Adido Experience
Adido is an online marketing and web design company working with businesses in Southampton, Winchester, Portsmouth, Bournemouth, Poole, Dorchester, Weymouth, Surrey, Guildford, Woking, Camberley, Farnborough and surrounding areas. We have been providing local businesses with affordable e-commerce and CMS solutions, search engineoptimisation and PPC advertising services throughout UK.