New website launch for worldwide licensing agents
Worldwide licensing agents The Copyrights Group have launched their new websites using the Adido Solutions content management system. The company, which has offices across the globe, spent several months designing and developing the website working in collaboration with Adido Solutions.
Two websites were developed for English and Japanese speaking markets. Both sites are controlled by admin teams in the UK and Japan through a secure web based backend system. All content, structure, imagery and design (including the colour scheme of the site) can be changed in a matter of seconds. The site features a portfolio show reel on the home page to showcase the brands represented by Copyrights. Each brand is shown at random by the system to ensure each property is equally represented on the website.
Copyrights’ Marketing Executive, Kathleen Caper, said
"The project was interesting for us and we are pleased with the results we have achieved by working with the Adido Solutions team. One of our reasons for changing web provider was to allow us to change our website more effectively and give us more flexibility than before and we are extremely pleased with the flexibility of the Dub3 CMS."
As part of the website design brief, Copyrights required a fully functioning art and image library to be developed. The system is currently in development and will be launched in 2007 to drastically improve image distribution and discovery for licensees who work with Copyrights.
Visit the website to find out about worldwide licensing agents The Copyrights Group and the brands they represent.
About Copyrights
The Copyrights Group Ltd was established in 1984 and has its headquarters in the UK with offices in Japan and Australia, and works with independent sales agents in the US and Continental Europe. The Copyrights Group is one of the world’s leading independent licensing companies with a portfolio of classic characters, fine art and lifestyle brands including Peter Rabbit, Paddington Bear, The Snowman, Jacqueline Wilson, Flower Fairies, Rough Guides and Marie Claire.
