The Problem
Breeze Volkswagen is recognised as being a prestigious brand and the largest VW retailer in Dorset. The company had an unprofessional and hard to manage website which failed to achieve any of their marketing goals or generate any sales.
The Solution
We provided Breeze with an easy to manage website solution which appealed to their target markets and made communication with potential customers more effective increasing their sales of new and used cars.
How We Achieved It
- Easy to use Content Management System (CMS) to update the website
- Website design to improve company image
- Development of bespoke systems to communicate latest stock additions with customers
- Search engine promotion campaign to enhance visibility to potential buyers
The Benefits
- Increased accessibility meant their audience reach and usability was vastly improved
- Accessible development produced high search engine listing under target phrases
- The CMS has allowed multiple Breeze staff to be able to easily and efficiently control and edit the site without needing external aid
- Communications with customers and the public were vastly improved through e-newsletters and e-mails alerting them when an item of interest comes into stock
- Able to track what searches are conducted on the site so that customer research is gathered allowing stock to be tailored to customer preferences
What They Said
We are extremely impressed with Adido’s ability to represent our company’s image on the web and their total flexible and pro-active approach.
Anthony EllisGroup Operations Manager, Breeze Volkswagen
A very professional service.
John CorderoyManaging Director, Breeze Volkswagen
The Bottom line
- Increase in sales; not just locally but nationally as well.
- Turnaround time of stock decreased by 10%
- 15% month by month increase in web visitors over six months
- Improved stock purchasing as Breeze can gear stock and business processes to customer through online stats (over 12,000 used car queries from real customers)
- Increase and better process flow/management
- Time savings each month as the reliability of the complete process means minimal monitoring/management
- Positive feedback received from customers on information and website design
- Considerable reduction in time to update stock of used cars (main part of their business)
Project Timescale
The initial phase of Breeze Volkswagen project took four months. Due to the success of the site, additional phases were added over the resulting six months which saw improvements in functionality to visitors and admin users of the website.
Like what you see?
If you’d like to improve your search engine rankings, make your website easier to manage or simply redesign your website, drop us a line on 01202 853610 or by contacting us online.
Technologies used
- PHP web development
- XHTML and CSS web design
- MySQL database
- Bespoke content management design and build
