The Problem
Despite having a professionally designed and editable website, Breeze VW still needed to promote themselves effectively in the major search engines so that potential buyers could find their way on to the site and enquire about the new and used cars on offer.
The Solution
By conducting some keyword research and analysing the main needs of the business, we worked to develop a comprehensive list of keywords which potential customers would use to find the site. Investigation led us to work towards a selection of this list so that our online promotion efforts were focused in several key areas.
Key phrases
We worked to promote the main Breeze Volkswagen website on the top three search engines; Google, Yahoo and MSN. Here are the key phrases targetted, the postions we achieved along with the competition of the phrases (as of 1st November 2005).
Google | Keyphrase | Position | Competition |
|---|
| used car dorset | 1 | 996,000 |
| dorset used car | 1 | 933,000 |
| new car dorset | 1 | 4,210,00 |
| dorset new car | 1 | 4,380,00 |
| new cars dorset | 1 | 1,980,000 |
| hampshire used car | 1 | 5,560,000 |
| hampshire used cars | 1 | 3,060,000 |
| used vw dorset | 1 | 260,000 |
| corporate car uk | 3 | 13,870,000 |
| car part dorset | 3 | 985,000 |
| dorset car part | 4 | 980,000 |
| volkswagen used cars | 12 | 7,380,000 |
MSN| Keyphrase | Position | Competition |
|---|
| used car dorset | 1 | 137,874 |
| dorset used car | 1 | 135,885 |
| new car dorset | 1 | 116,807 |
| used vw dorset | 1 | 8,701 |
| car leasing dorset | 2 | 12,240 |
| new cars dorset | 3 | 107,669 |
| car parts dorset | 3 | 85,402 |
| dorset car part | 4 | 980,000 |
| dorset new car | 6 | 121,364 |
| corporate car uk | 6 | 2,175,374 |
| volkswagen | 7 | 21,732,935 |
| volkswagen used cars | 8 | 3,096,296 |
Yahoo| Keyphrase | Position | Competition |
|---|
| car parts dorset | 4 | 486,000 |
| dorset car parts | 5 | 488,000 |
| car leasing southampton | 6 | 95,970 |
We also achieved some unexpected results during the three month promotion period which saw the Breeze website get to number three for the terms 'volkswagen' with over 21 million competing sites. It even ranked above the official Volkswagen homepage www.volkswagen.com. Here is a screenshot from late August 2005
Click for larger image
The results
- Increase in sales nationally and locally
- 15% month increase in website traffic over a seven month period
- Web traffic increase under generic (e.g. volkswagen), specific terms (e.g. silver golf tdi 1.9 se 2002) and non company name terms (car parts dorset)
Project Timescale
We worked with Breeze Volkswagen over a three month period to rework areas of the site and to build in keywords which were identified from our research. The results were realised during this period and the site continues to maintain these high search engine positions to this day.
Need increase your sales online?
If you’d like to improve your search engine rankings to reach more new customers contact us on 01202 853610 or by contacting us online.
