The Problem
Primera Sport are a leading provider of assos clothing and bike equipment in the UK. They had been using Google Adwords PPC marketing for over three years. During this time, they felt that PPC advertising had been working for the company, and they had generated enquiries as a result of their spend. However, they knew that they hadn't fully exploited the power of PPC marketing and so needed to speak to an Adwords professional in order to maximise their PPC spend.
The Solution
We were given access to the Google Adwords PPC account in the Spring of 2007. Upon first review of the campaign, there were numerous places that the campaign could be improved.
We carried out a comprehensive review of the PPC campaign, carrying out full keyword research on the most popular items on the website, identifying new keywords to target and implementing various other features of the PPC platform, to increase the targeting of the adverts and increase ROI on their spend.
The results
We surprised even ourselves with the results from the campaign. Before we implemented the new changes on the campaign, we improved the monitoring of the existing campaign to have a clear month by month comparison.
Here are just some of the results achieved;
- Increase in sales across the UK
- 638% increase in online sales from PPC in one month
- 604% decrease in conversion costs
- 400% increase in clicks from existing budget
- New customer acquisition and purchases from as little as 58p
Project Timescale
The PPC campaign took around two weeks to research, amend and implement but the results were instant. This has lead to an SEO campaign being undertaken to target searchers in the 'free' listings. Our article explains the differences between SEO and PPC.
Need to increase your online sales?
As one of the fastest growing web design agencies in Dorset, we can provide our clients will a comprehensive range of online marketing services, from review to planning and implementation. If you’d like to improve your online marketing to reach more new customers contact us on 0845 260 2343 or by contacting us online.
Adido Experience
Adido is an online marketing and web design company working with businesses in Southampton, Winchester, Portsmouth, Bournemouth, Poole, Dorchester, Weymouth, Surrey, Guildford, Woking, Camberley, Farnborough and surrounding areas. We have been providing local businesses with affordable e-commerce and CMS solutions, search engineoptimisation and PPC advertising services throughout UK.